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FAQs

  • What is the difference between brand identity and brand development?
    Brand identity refers to all the visual elements and messaging associated with a brand, including the logo, color scheme, font choices, and tone of voice. It's essentially the way a brand presents itself to the world. On the other hand, brand development is the process of creating a comprehensive brand strategy that includes not only the visual assets but also the company's mission statement, values, unique selling proposition, and target audience. It involves defining what a brand stands for and how it differentiates itself from competitors.
  • What is the difference between website design and website development?
    Website design focuses on the visual appearance and usability of a website and involves designing the layout, color scheme, typography, images, and overall aesthetics. Website development includes the technical aspects of building a website including coding and programming to create the functionalities and features of a website, such as forms, interactive elements, and databases.
  • Mobile friendly versus responsive websites platforms?
    We provide website design and development solutions that deliver both aesthetic appeal and practical functionality. Our mobile-friendly are designed to look great on laptops and mobile phones. Responsive website platforms ensures that your website will look great and function perfectly, no matter the device. In fact our new responsive platform uses AI responsive technology.
  • Why does my business website need SEO settings?
    SEO (search engine optimization) is essential for maximizing visibility and drawing organic traffic to a website. With over 3.5 billion daily searches on Google alone, your website simply cannot afford to get lost in the shuffle. By implementing SEO strategies, your website will rank more highly in search engine results pages, increasing the likelihood that users will visit your site. This, in turn, can lead to increased conversions, improved brand recognition, and higher revenues. Specifically, well-executed SEO can help your website appear more frequently and prominently in relevant searches, improving your visibility to potential customers. Additionally, SEO can help optimize your website's user experience, making it more user-friendly and valuable to visitors.
  • Why does my business need Google paid search ads?
    Google search ads allows a faster way to target audience and get leads rather than just relying on organic search settings only. Google ads target specific audiences based on keywords, locations and customer demographics,. This means that you can get your ads in front of people who are already likely to be interested in your product or service. When someone searches for something related to your business, your ad will appear at the top of the search engine results page. This means that you can target people who are actively searching for something related to your business.
  • What professional services do you offer?
    We offer experienced marketing caching and consulting services designed to help your business grow. These include branding development and strategic marketing planning, we will create a plan tailored specifically to your needs. Our online marketing coaching and marketing consulting services, we'll provide the guidance you need to succeed.
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