Online digital marketing for small businesses
Updated: Apr 20
Online digital marketing, also known as just digital marketing, uses various digital channels to promote and sell products or services. Once search engine optimization (SEO) is in place as your essential starting point, utilizing blog posting, social media marketing and email marketing can boost your branding, online presence and communications.
The goal of online marketing is to reach and engage with potential customers through digital channels and ultimately drive traffic and sales to your business website or online store. With the rise of the internet and social media, online marketing has become an essential part of a business's overall marketing strategy, allowing small businesses to target and reach their ideal audience more effectively than ever before.
Some key components of successful online marketing campaigns include regular blogging, social media posting in your social media business pages, and email marketing with automation.
Blogging has become a popular way for small businesses to post and share relevant content on social media pages to help boost audience reach. Blogging requires regular writing and publishing articles or posts on your website. Your blogs can cover a wide range of topics, from personal experiences and opinions to business insights and industry news.
Social Media Marketing
Social media posting refers to the act of creating and publishing content on social media platforms like Facebook, Twitter, Instagram, LinkedIn, and others. Social media has become an essential tool for businesses and individuals to reach a wider audience, engage with their followers, and promote their products or services. Social media paid ads are a great way to promote content for more visibility.
Email marketing is the practice of sending commercial messages to a group of people via email. These messages can be used to promote products or services, build relationships with customers, and drive traffic to a business's website. Email marketing can be a powerful tool for businesses of all sizes, helping to build brand awareness, generate leads, and drive sales.
Get started today to promote your area of expertise, create branding, boost awareness, and improve your online communications. Not sure how? Contact your marketing people or hire an agency for professional results.