Most small businesses have read about using video for marketing their business or educating their clients and now is the perfect time to make one! Recently, their popularity has helped small businesses get noticed. Want to know more? Let's roll!
Several recent stats
Online video content has skyrocketed, making up 82% of web traffic - Forbes
Using video boosts organic search traffic to your website by 157% - Conversion XL
Landing pages with video can increase your conversion rate up to 80% - Unbounce
Videos nurture leads and draw nearly 300% more traffic - Marketing Sherpa
Websites are 53x more likely to rank on the first page of Google if it includes video - Insivia
Why use video?
While there can be many reasons, to make a video, several are prominent today. Videos will promote your brand and uniqueness featuring your business services and products. Videos have strong attraction rates to encourage clients, patients and customers to watch and act upon. Good videos can drive traffic to your website and increase your client base and sales revenues.
Where to use video
Social media posts - promote your brand
Facebook and Google ads - more engaging than a image
Social media business pages - stand out from the rest
Blogs and email campaigns - embed to encourage readers
YouTube video channel - to organically help search results
Training and instructional videos - encourage learning
Webinars and Zoom meetings - provide more variety
Testimonials - tells more compelling stories
What are the required steps for a great video?
Planning - decide what topic and message per video
Script - write simple but effective wording (text or verbal)
Storyboard - outline your sections with images or text
Audience - square or rectangular aspect ratios required
Media - add images and/or video sections
Audio - background, special effects and voice overs
Review - get feedback and make edits
Why not give it shot yourself? But for the best results, hire a professional video editor and marketing expert to get your message online. And that's a rap!